Tuesday, 27 September 2011

Online shopping with Kim Kardashian


I've always been optimistic about shopping for clothes and shoes online without trying them on first. As I was watching "Keeping up with the Kardashians" over the weekend, Kim Kardashian was tweeting about "Shoe Dazzle" so I thought I'd check it out.

Shoe Dazzle, co-founded by Kim Kardashian herself, is an online fashion boutique with a fix budget price where you get your own stylist picking out an item for you.
A team of stylists review your personal style by letting you take a quiz to determine what style you will opt for.


On the first of every month, the team puts together a personalized showroom for you, whether you want a bag, shoes or accessories. Once you see something you like, you pick it, pay $39.95 and wait for your pink packet to get shipped to your house for free (even returns and exchanges are free!).
If you don't like any of the month's picks, you can simply request an alternate selection, and if you're still not impressed, you can just skip the month as you don't have any obligations to buy every month.

Anya Sarre, head fashion stylist for Entertainment Tonight & In Sider is also Shoe Dazzle style expert, meaning that she is one of the stylists that could be styling you alongside Kim Kardashian (bear in mind that Kim used to be a stylist prior to her fame). Many of the stylists at Shoe Dazzle have styled celebrities and models, so I'm pretty sure they know exactly what they are doing.

It's good to see the entrepreneur and fashionista in Kim K come out and launch Shoe Dazzle. I like the idea but I'm still not convinced of buying something online before trying it on. Especially shoes!
For anyone who's the exact opposite and don't have time to be browsing around in stores, this is perhaps a good first step in upgrading your wardrobe.

Check out Shoe Dazzle for more info.